Managing Enterprise in Media, Entertainment, and Sports Summer Institute
The UCLA Anderson School of Management offers the Managing Enterprise in Media, Entertainment, and Sports Summer Institute designed for undergraduate students and young professionals.
This one-of-a-kind, multi-disciplinary approach to dive into the world of innovating, marketing and managing within the multi-billion dollar business of entertainment, media, and sports. While undertaking a high-profile, team-based capstone project for a major entertainment enterprise, the Institute will provide students with an overview of the legal, management, marketing and financial aspects of managing a global entertainment and media enterprise.
Field experience days allow students to further develop and influence their experience, as they will visit companies, speak to executives and learn, first-hand, about these businesses.
All students select two of four curricular specializations, building a custom educational experience from the following concentrations:
- Managing the Entertainment and Media Enterprise
- Sports Marketing and Management
- Film & Television Marketing and Management
- Integrated Marketing: A New World of Advertising
Note: It is recommended that students with little to no experience in business, management, or marketing (either academically or professionally) make "Managing the Entertainment and Media Enterprise" one of their specialization selections.
This six-week intensive Summer Institute offers:
- High-profile, team-based projects for major entertainment enterprises that add real-world context to case learning, and that provide students with high-impact professional experience to serve as a foundation for a career in the industry.
- Institute Speaker Series, offering students expert and inside knowledge from industry thought leaders and top business professors with expertise in media and entertainment. Past speakers have included Arnie Semsky, Barry Axelrod, Gregg Colvin (VP Business Development, Fox Interactive), Joe Kessler (CEO, The Intelligence Group), Ted Yeschin (Wasserman Media Group), Daniel Smith (SVP Digital Marketing, Playboy), Jeffrey Winter (The Film Collaborative).
- Personalized career management to help students define their career objectives, identify resources, strategize opportunities and make critical networking connections.
- Industry networking activities that allows for exclusive access to industry leaders and professionals in media and entertainment.
- For-credit curriculum utilizing the famed Harvard Business School case study method of learning, customized to action-oriented decision making in media and entertainment.
ELIGIBILITY This program is open to undergraduate students and to those holding an undergraduate degree. This program is first-come, first-served.
REGISTER ONLINE Registration is conveniently done online here. In order to guarantee a spot in the program, a valid payment of the non-refundable deposit ($400 for international students; $150 for all others) is required if registering prior to the May 1 payment deadline. After the payment deadline, a full payment of all fees including the non-refundable deposit but excluding any applicable document and IEI fees is required for registration. Registration is not complete until the required payment is made. Those who are not prepared to pay can submit their registration form and retrieve registration at another time to make payment.
MAKE CHANGES Already submitted the registration form but need to make a change or complete registration? You can easily do so by retrieving your registration. You will need your five-digit registration number that was sent to your email address.
Changes that can be updated or made using the retrieve form include:
- Paying non-refundable deposit
- Uploading required documents
- Dropping a current program
If you would like to switch into a different program or add additional programs, please contact our office at firstname.lastname@example.org with your five-digit registration number, the students first and last name, and a description of the change you are requesting.
UCLA Student Code of Conduct has been developed to maintain a safe, supportive, and inclusive campus community that engages students in order to foster their academic success, personal growth and responsible citizenship.
Therefore you are expected to conduct yourself in a manner which demonstrates respect for yourself, your fellow Summer Sessions students, UCLA's faculty members, and members of the local community.
Behavior governed by the UCLA Student Code of Conduct includes:
- Academic honesty
- Treatment of others
- Health and safety
- Use of resources
- Use of alcohol and controlled substances
UCLA’s reputation for academic excellence and institutional integrity is among the most valued assets; as such, academic integrity is of paramount importance and UCLA does all within its power to maintain its standards.
During the summer, matriculated UCLA students and visiting students alike are members of our diverse and inclusive True Bruin community. For more information on the student code of conduct, please visit the Dean of Students' website.
JUNE 26 - AUGUST 4, 2017